The future of social media

Hi, I’m Drew, I am founder and CEO of Battenhall, and this is where you can follow my work and connect. I’m a consultant, commentator and lecturer in applied social media and digital technologies in the fields of marketing, advertising, public relations and communications. 

Contact me email, on Twitter, Mastodon or via my office.

Work & background

Since launching Battenhall in 2013, I have built it up to be the UK’s top rated social media agency. Through my work at Battenhall, I advise brands, organisations and individuals globally.

My work in social media reaches back to the formative times in this space: I wrote the Wikipedia page on Social Media in 2006, and have been an early adopter and media commentator on digital technologies since the 1990s. I was awarded PRCA’s oustanding contribution to the industry award in 2020, New Media Age named me the UK’s most respected consultant in its 2011 Reputation Online report, I have been named one of the top 25 innovators in EMEA by the Holmes Report, and am a current member of the PR Week Powerbook. 

My TED talk on the future of social media, which I delivered at TEDxBristol in 2019, can be seen here on

Projects & research

I am based in London and spend my time building the Battenhall business and working with clients globally. I am involved in a range of social media research projects which look at how social media technologies are shaping society, and trends shaping the future of communications. These research projects can be found here and include regular publications reviewing social media trends, the Battenhall Monthly, the daily Battenhall WhatsApp, the FTSE 100 Social Media Report and The Instagram Brands 100.

My current side projects include researching the impact and potential of the metaverse on social media and entertainment, and safety online.

To get in touch, here are the places I spend most of my time

// My profiles in The FT, Channel 4, The BBCForbes and The Holmes Report // the NMA rankingsPR Power Book and PR Week // TED talk //