What do you do when your competitors keep copying your products? Snapchat, long standing innovator in the social media space, has more recently been the victim of Instagram and Facebook copying all of its most innovative features, such as Stories and face filters. So the company has decided to open up a new secretive R&D lab in Lehi (in Utah, USA).
TechCrunch has the skinny:
Lehi is also home to IM Flash Technologies, a massive Intel and Micron-backed semiconductor fabrication plant, that led Lehi to produce one in 14 of the world’s flash memory chips as of 2013, according to the Deseret News newspaper in SLC.
Talent from BYU and IM Flash might not be keen on ditching quiet Utah life for big cities where Snap’s other offices reside, so the Lehi lab could help the company recruit where others can’t.
TechCrunch first learned of plans for a new R&D lab when Saratoga Springs, Utah-based Apple engineer Dave DeLong announced he was leaving the company this morning to “start a new job at Snapchat on the 23rd. They’re opening a new R&D office a couple miles down the road from me, and I’m excited to help get it off the ground.”